Technology: Operating Systems

Targeting visitors by operating system is a great way to customize your messages based on persona. For example, Mac users tend to see the world differently than PC users - talk to them in a visual language they'll appreciate. 

To target based on operating system:

  1. In the sidebar menu on the right, open the Segments tab.



  2. Click Add Segment in the upper right hand corner, or click Edit to modify an existing one. 



  3. This will open a window with all of the different Segment options. 



  4. From the menu on the left, choose Technology. 
  5. Scroll down to Operating Systems, and choose the ones you would like to target.
  6. Remember to name your Segment something that will remind you of its function, then click Save.
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