Campaigns: Where to Show Your Nugget (Including/Excluding URLs)

The Include/ Exclude feature is a powerful tool to help you target the presentation of the Nuggets across your website with fine-tuned precision.

This feature is found inside of your Campaign settings so you can control this by either creating a new campaign or editing an existing one.

  1. In the Campaigns section of your Dashboard, select the Campaign you want to edit.
  2. In the Campaign Map on the right, click the icon of the Nugget you wish to modify. This will open the Nugget settings on the left side of the Campaign editor.
  3. Select WHERE and you will see the INCLUDE/EXCLUDE SETTING. (See more information about this setting below.)
    **Note: Best practice is to include OR exclude a page or set of pages, not both. 
  4. Save your changes by choosing to Publish, Schedule, or Save your Campaign as a draft. 

There are 3 formats you may choose from when deciding what URLs to include or exclude:

CONTAINS - This is the most typical usage of the feature. Here you can type a word or words that distinguish the pages you want to target. If you type the word "cart," then any page on your site with the word "cart" inside the URL will be included or excluded.

MATCHES - This format allows you to be extremely precise. For example, if you only want a Nugget to appear on your homepage, then you can include your entire URL - Note that if your homepage can be accessed using different protocols (http, https) you must list them all in separate entries. Same applies for subdomains ( AND Every possible way to access your homepage should be included as a separate list item when using this format. 

REGEX - Regular expressions (regex or regexp for short) are special characters that match or capture portions of a field, as well as the rules that govern all characters. It's a language you can use which allows you maximum specificity and flexibility when defining your rules for which pages to include or exclude. If you have a set of pages defined using regex in Google Analytics, you can copy the same rules into your Nugget settings. For more info, see Google's article about regular expressions, or learn how to write them here: 


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